I help organizations make data-driven decisions that prioritize human-centered principles

With over a decade of award-winning experience spanning design, research, metrics, strategy, and marketing, I bring a unique lens to uncovering opportunities for growth, optimization, and new product development. I’ve honed my hybrid technical–creative skillset across multiple verticals, including financial services, entertainment, healthcare, and technology. I thrive in complex systems, driven by a DIY ethos and a knack for reducing complexity.

I specialize in digital transformation and platform modernization—especially where complex systems and human touchpoints intersect.

I’m always happy to discuss new opportunities—drop me a line if you see anything that interests you or need the password to access my work samples.

  • Quantitative Research

    Survey Development and Analysis, Desirability Studies, A/B and Multivariate Testing, Analytics Data Analysis, UEQ, SUS, MaxDiff, Message Testing, Sentiment Analysis

  • Qualitative Research

    In-Depth Interviews, Stakeholder and SME Interviews, Contextual Inquiry, Diary Studies, Kano Analysis, Card Sorts, Tree Tests, Journey Mapping, Service Blueprints, System Mapping Usability Testing, Persona and Archetype Development

  • Analytics & Measurement

    Site and Platform Analytics Implementation & Analysis, KPI Identification, Measurement Framework Development, Conversion Funnel Optimization, Balanced Scorecards, HEART Framework, NPS, VOC, CSAT

  • Strategy & Alignment

    Content and Marketing Strategy, MVP and Launch Planning, Human-Centered Design Principles and Approaches, LUMA Institute Toolset, Stakeholder Management, Workshop Design and Facilitation, Design Sprints