UX & CX strategy, research, design, and measurement

I help organizations make data-driven design decisions that prioritize human-centered principles, specializing in highly complex products and projects with intricate system and user interactions. With over a decade of experience in qualitative and quantitative research and data analysis in design, UX/CX strategy, and marketing roles, I bring a unique perspective to identifying opportunities for growth, optimization, and net-new experiences, leveraging the broad technical and creative skillsets I’ve acquired working in technology, financial services, nonprofits, federal agencies, and entertainment.

I’m always happy to discuss new opportunities—drop me a line if you see anything that interests you or need the password to access my work samples.

Fortune 500, federal, and national nonprofit experience in multiple verticals:

Methods Toolkit

  • Quantitative Research

    Survey Development and Analysis, Desirability Studies, A/B and Multivariate Testing, Analytics Data Analysis, UEQ, SUS, MaxDiff, Message Testing, Sentiment Analysis

  • Qualitative Research

    In-Depth Interviews, Stakeholder and SME Interviews, Contextual Inquiry, Diary Studies, Kano Analysis, Card Sorts, Tree Tests, Journey Mapping, Service Blueprints, System Mapping Usability Testing, Persona and Archetype Development

  • Analytics & Measurement

    Site and Platform Analytics Implementation & Analysis, KPI Identification, Measurement Framework Development, Conversion Funnel Optimization, Balanced Scorecards, HEART Framework, NPS, VOC, CSAT

  • Strategy & Alignment

    Content and Marketing Strategy, MVP and Launch Planning, Human-Centered Design Principles and Approaches, LUMA Institute Toolset, Stakeholder Management, Workshop Design and Facilitation, Design Sprints