I help organizations make data-driven decisions that prioritize human-centered principles
With over a decade of award-winning experience leading design, research, metrics, strategy, and marketing initiatives, I bring a unique perspective to identifying opportunities for growth, optimization, and net-new development. I have a DIY ethos, thrive on complexity, and have developed a broad technical and creative skillset working in technology, financial services, nonprofits, federal agencies, and entertainment.
I specialize in digital transformation and modernization for complex processes and platforms with intricate system and user interactions.
I’m always happy to discuss new opportunities—drop me a line if you see anything that interests you or need the password to access my work samples.
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Quantitative Research
Survey Development and Analysis, Desirability Studies, A/B and Multivariate Testing, Analytics Data Analysis, UEQ, SUS, MaxDiff, Message Testing, Sentiment Analysis
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Qualitative Research
In-Depth Interviews, Stakeholder and SME Interviews, Contextual Inquiry, Diary Studies, Kano Analysis, Card Sorts, Tree Tests, Journey Mapping, Service Blueprints, System Mapping Usability Testing, Persona and Archetype Development
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Analytics & Measurement
Site and Platform Analytics Implementation & Analysis, KPI Identification, Measurement Framework Development, Conversion Funnel Optimization, Balanced Scorecards, HEART Framework, NPS, VOC, CSAT
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Strategy & Alignment
Content and Marketing Strategy, MVP and Launch Planning, Human-Centered Design Principles and Approaches, LUMA Institute Toolset, Stakeholder Management, Workshop Design and Facilitation, Design Sprints